George Anderson and David L. Trumbo are the founders and managing principals of Media Technology Market Partners LLC.
George Anderson
In 1995 George Anderson joined the IBM Digital Solutions Unit as a Global Solutions Manager. This position introduced new IBM technologies into the various workflows found within the media and entertainment industry. Projects ranged from introducing studios and production facilities in Hollywood and Europe to the PVS supercomputer for editing, compositing and compression to developing media asset management systems. Successful engagements were launched at National Public Radio, Disney, British Broadcasting Corp., Laser-Pacific Media, Warner Bros. and Digital Domain among others.
Since leaving IBM, he has worked in similar sales and marketing roles for WAM!NET, BBC Technology and British Telecom Media & Broadcast.
Prior to IBM, he was for 14 years the General Manager of Video Operations for Consolidated Film Industries, a film and video postproduction facility in Hollywood, CA (acquired by Technicolor in 2000). This operation specialized in electronic finishing of film originated content for motion pictures and television productions. CFI was a noted leader of technology innovation and won 12 Scientific or Technical Academy Awards from the 1950s into the '80s. Mr. Anderson continued CFI’s innovating tradition by developing a workflow that delivered first-generation PAL and NTSC television masters (originated from film). (This workflow eliminated the requirement for costly standards conversions that concealed NTSC artifacts.) This workflow process was adopted by NBC Productions, Warner Bros. Television and Hearst Entertainment among other television producers.
After graduating from Boston University, Mr. Anderson started his career at WLVI TV Boston as a Producer, Director and On-Air Talent.
David L. Trumbo
With three decades of successful leadership and professional positions for IBM, David L. Trumbo has experience in sales, marketing, solution development, product management & consulting services. In 1996 he played a key role in the relaunch of IBM's Media & Enter-tainment Solutions team. The mission of this team was to apply IBM's technology, products and services to the creation and development of solutions solving business requirements for the global media industry. Early projects included development and imple- mentation of digital asset manage- ment solutions for Warner Bros., Paramount Television and Disney; pioneering projects in the analog-to-digital transformation. Other initiatives included the integration and management of a portfolio of business partner digital media offerings into the IBM Solution set.
In 2001, he was an initial member of IBM’s cross-industry Digital Media organization, maintaining his focus on the media industry. He took a product management role responsible for bringing a full scale video asset management product, Media Production Suite, to market. In subsequent solution management and marketing roles Mr. Trumbo coordinated solution definition, partner integration, marketing programs, and trade show initiatives.
His early IBM career included successful positions in technical sales, both technical and sales management, and local leadership positions in IBM’s strategic push into consulting and services. Mr. Trumbo graduated from the University of California, Santa Barbara and completed graduate work at the University of California, Los Angeles - Anderson School of Management.